This season I am helping uber cool Relative PR with the SS10 London shows. It is super hard work, being up from 6am and not getting home until past 8pm but the perks make up for all the sore feet (we have to wear heels) and early starts.
I have so far worked at Mary Katrantzou and Mark Fast. Admired the squiggle printed dresses and ice cream style hair (see backstage pic above). Fell in love with black leather and contemplated how to work a pointy bra into my look next season at Hannah Marshall and considered a glittery body con body suit - also with pointy Madonna style bra at Louise Goldin.
The most dramatic show had to be Julien MacDonald with imported grass and gravel and a fully working water fountain all as part of the set, with a cloud of Diptyque room fragrance hovering above. The clothes were so glamorous and chic and I loved the clean palette he kept to of black, red, beige,and white.
However the most exciting show would have to be Issa, for the sole fact I got to watch Naomi Campbell walk the catwalk. Three times!!!
I also managed to pick up the cute swan printed canvas goodie bag at Charles Anatase and the Crocodile printed goodie bag at Christopher Kane.
Some people have said that working backstage takes away the fantasy and beauty of fashion week - but I think that Fashion Week is just as magical backstage as it is watching it from the rows.