Emma Cook SS09 at London Fashion Week


I have just got back from Emma Cook at London Fashion Week and it was amazing. Quirky cool was the theme at Emma Cook with plenty of floaty white and ruffles to put us in a summer mood.

Sheer black and tight silver pencil skirts hinted at a more grown up collection but the fabulous rose- like ruffles throughout and the iridescent pink and peach flapper cocktail dresses, owned the catwalk. I loved the fringed pale grey flapper dress and a pretty pink-tiered dress with a reference, it seemed, to the sea.
It was also clear that Cook had thought about British weather as a whole line of clear macs encrusted in Swarovski crystals paraded down the catwalk, that’s rain with style.

Quirky prints and cropped jackets kept the collection very playful where as soft hues of gold, grey and pink created a very relaxed but elegant feel to the show.
Cook kept it all very fresh and young, and counterbalanced the 1920’s dresses with chunky ruffled platforms (her own design for Topshop), and plenty of feminine frills and tucks.

The atmosphere was very relaxed and energetic but that may have been the quails egg Benedict and blood-orange juices they were serving to the fashion hungry crowd. Goodie bags totes designed by Cook for Topshop lined the rows, but it seemed that only front row (no I didn’t get one) got a little something, maybe something from Swarovski, one of the sponsors or maybe some Mac makeup.

Next up Louise Goldin SS09 – I’ll keep you posted.

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